Guest can come from any part of in the world. Across the world where ever we are,one unified experience is what we believe we can and we ought to deliver One unparalleled experience which brings the ' brand together'. Our dream is to elevate the guest experience to one of its kind. One place ,one experience can only happen when we are able to think of an encompassing name. It should bring humankind into one, great circle of experience. THUS WAS BORN 'ONE CONTINENT'.